MULTI-USE SALES COLLATERAL

The sales organization of a major insurance company needed materials that could be used in multiple ways, such as customized, direct-mail advertising, handouts for trade shows and kits for client meetings. These materials, an overview brochure and a series of single-sheet product pieces, clearly described the advantages that the organization’s products offered to customers. Because they could be customized and produced in other printed or electronic formats, they provided a flexible solution for the sales representatives and cost savings for the company.

PROFESSIONAL CERTIFICATION PROGRAM BROCHURE

CareQuest University, an organization offering professional certification in managing long-term care and eldercare issues, wanted to promote its program to Human Resources professionals. This brochure tells Human Resources professionals how the certification can provide a credential to help advance their careers.

First Inside Spread

Front Cover

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